tlug: Anglicization - Re: Server Name?

[gaijin@example.com (John Little)]

% 
% 	Tonkatu
%	Shimbashi (too long, simbasi)
%	Shibuya (sibuya?)
%

  I know there's a name for this particular method of anglicization
  (the transliteration of "sh" to "s" and "tsu" to "tu"). Does anyone
  know what it is, so that I can create some "****** hantai!" signs to
  nail to the wall outside the Education Ministry?  :-)  :-)

  I've already sent email to Ken on this and I'd like to state publicly
  that this is in no way an attack upon him (exactly the opposite...
  I'd like to thank him for suggesting some good names). I have to say
  though, that I'm very strongly against "simbasi" or "atugi" or any
  other word anglicized in this peculiar way.

  Is it *just* me, or is this like fingernails down a blackboard to
  other native English speakers, too?

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